The locked cadence
If they reply, leave the sequence and work the live deal. Ordered or hard no = off the board. Parked with a named month = task that month, don’t keep the 14-day sequence running.
Day 0
Quote lands
EmailText +5mCall 15–30m Walk the spec. Name the building. Book a next step. Miss = VM + text.
EmailText +5mCall 15–30m Walk the spec. Name the building. Book a next step. Miss = VM + text.
Day 1
Real objection
Call AMText if miss One question: timeline, use, or partner. Do not re-pitch the whole building.
Call AMText if miss One question: timeline, use, or partner. Do not re-pitch the whole building.
Day 3
Secondary presentation
Call1-pager Why this spec, why us, why now. Send the sheet even if they don’t pick up.
Call1-pager Why this spec, why us, why now. Send the sheet even if they don’t pick up.
Day 5
Ask for the deposit
AskCall 72-hour refund, then credit on file. Miss = similar-build text, hold spec through Friday.
AskCall 72-hour refund, then credit on file. Miss = similar-build text, hold spec through Friday.
Day 8
Hold or park
Call Hold through a named Friday, or park to the month they said.
Call Hold through a named Friday, or park to the month they said.
Day 12
Breakup
Breakup File closes Friday unless they reply KEEP. Hard no stops here.
Breakup File closes Friday unless they reply KEEP. Hard no stops here.
Three tracks only
Standard
The days above. Most quoted customers.
Text-prefer
Same jobs. Live calls only on Day 0, 5, 12, and a nurture day if they engaged.
Hot
They asked how to lock it. Day 0, 1, 3. Skip the rest unless they go quiet.
Deposit language matches ops: 72-hour refund, then credit on file toward the building. Nobody promises “we’ll refund you whenever.”